I found this site during keyword research. It had been neglected for SEO and UX, so I contacted the owner and bought it.
It was once an official government website that was dropped in 2008 rather than redirected, which left it with unique links and an exact-match domain. I’m now writing new articles from first-hand experience and building out the core keywords, with the aim of leading Google for the Peak District.
Pageviews
37K+ a month
Started
1998, bought July 2023
Domain
Former official government site, exact-match
https://www.peakdistrict.org/Rendered page
[Screenshot: PeakDistrict.org homepage]Add an image at 1600 × 1000
Rightmove frustrated me, so I fixed it with tech. The app watches Rightmove for new listings in an area and sends a notification when one fits my criteria.
It uses AI to analyse each listing’s images and description, and feeds everything into a dashboard for tracking and comparing options.
Started
2025, fresh domain
What
Web app: alerts, AI analysis, dashboard
[APP URL]Rendered page
[Screenshot: property dashboard]Add an image at 1600 × 1000
My first website and SEO project. Test routes were usually published as unreadable written directions, so I mapped them as GPX files and embedded them on Google Maps for free.
Traffic grew with every test centre I added. I sold it for low four figures, which helped fund my gap year.
Pageviews
10K+ a month
Lifetime
November 2017 to April 2018
Exit
Sold to a car insurance company
[SITE URL]Rendered page
[Screenshot: a mapped test route]Add an image at 1600 × 1000