I run content end to end, from strategy to the published page, with the technical SEO and GEO depth to make sure it gets found in Google and in AI answers.
Since 2016 I’ve worked on enterprise SEO projects, from insurance through to travel. I’ve also built and scaled my own content sites: 6 built or bought, 3 sold, and the ones I still run draw 137K+ pageviews a month.
Strategy, briefs, writing and publishing, including AI-assisted workflows edited with expert judgement, so every page is accurate, useful and earns its place.
Case studyPeakDistrict.orgRebuilt around first-hand content: 37K+ pageviews a monthRead the case studyCrawls, audits, site structure and internal links, plus visibility in AI answers as well as Google. Clear priorities you can act on.
Case studyCatering retailer directoryCity pages ranking top 3 for most target searchesRead the case studyBuilding and growing sites that earn their traffic from search, and small AI tools that solve a real problem.
Case studyAI property searcherRightmove alerts with AI analysis of every listingRead the case studyClient work comes first. Most of it is under NDA, so it’s shown by sector and result. My side projects sit in their own tab: sites I run to test ideas with real traffic.
| Address | Title | Pageviews | Status |
|---|---|---|---|
| /work/motor-vehicle-tech/ | In-car technology publisher | 100K+ / mo | 200Live |
| /work/peakdistrict-org/ | PeakDistrict.org | 37K+ / mo | 200Live |
| /work/ai-property-searcher/ | AI property searcher | New | 202New |
| /work/catering-directory/ | Catering retailer directory | 5K+ / mo | 301Sold 2023 |
| /work/australian-population-data/ | Australian population & demographics | 25K+ / mo | 301Sold 2020 |
| /work/driving-test-routes/ | UK driving test routes | 10K+ / mo | 301Sold 2018 |
| Nothing in this tab yet. | |||
A site that explains the details of in-car technology, grown from a fresh domain since launch.
The job now is to keep the content up to date and hold traffic steady.
I found this site during keyword research. It had been neglected for SEO and UX, so I contacted the owner and bought it.
It was once an official government website that was dropped in 2008 rather than redirected, which left it with unique links and an exact-match domain. I’m now writing new articles from first-hand experience and building out the core keywords, with the aim of leading Google for the Peak District.
Rightmove frustrated me, so I fixed it with tech. The app watches Rightmove for new listings in an area and sends a notification when one fits my criteria.
It uses AI to analyse each listing’s images and description, and feeds everything into a dashboard for tracking and comparing options.
A directory of retailers for a hard-to-find catering product, with a page for almost every major English-speaking city in the world.
It ranked top 3 for most “[product] + [city]” searches, and retailers paid to be promoted in their city or country.
Population data for Australia’s cities and states, built because the data was so hard to read online when I was travelling there.
It worked, up to a point: featured snippets answered most searches on Google, so click-through stayed low. A useful early lesson in zero-click search.
My first website and SEO project. Test routes were usually published as unreadable written directions, so I mapped them as GPX files and embedded them on Google Maps for free.
Traffic grew with every test centre I added. I sold it for low four figures, which helped fund my gap year.
Want to see one of these sites, or hear more about the work under NDA? Get in touch.
It started with content: making pages better than anything else on Google at the time. My first site mapped UK driving test routes as GPX files, because written directions like “second exit at the roundabout” help nobody.
Then I joined an agency and discovered crawlers. Seeing a whole site laid out page by page, link by link, status code by status code, got me hooked on enterprise SEO.
Today I work on content, SEO tooling and AI visibility at HSO, a global Microsoft Dynamics 365 partner, and I still run my own sites, including PeakDistrict.org.
Content, technical SEO or GEO. Tell me what you’re trying to fix and I’ll get back to you.